If you are a blogger or business owner, you've probably heard this before: you need to be growing your email list. Most entrepreneurs say the #1 thing they wish they started doing sooner, is growing their list for email marketing.
For about a year, I grew my email list using a basic subscription box in my blog's sidebar and an opt-in box on the homepage. Overtime, I added content upgrades to the bottom of my posts (after reading a post, it's the clickable link where people can enter their email to download a worksheet or checklist that adds even more value to a blog post). But the truth is, my list grew slow and steady, until it became totally stagnant.
*This post contains affiliate links
Then I found Interact! They offer a quiz making service to grow your email list. If you've ever gone down a Buzzfeed quiz rabbit hole, you know just how valuable this can be to your brand.
It's been over three years now and it's been a game changer! In the first month, I grew my list by 25%. In three years, with absolutely no promotion of the quiz on my end (it just sits on my start here page), it's grown my list by 60%!
>>> Start making quizzes here! Use code LEAPYEAR for 29% <<<
3 Creative Lead Generators For Growing Your Email List:
*You can use Interact for all of these options:
1) Personality Quiz
This is the one I've been using. Basically you create “personality” quizzes and people enter their email address to get their results. In my case, my quiz is “What Type Of Millennial Are You?” – but you can do this for anything (you know we've all taken those quizzes on what our Pizza toppings say about us ? ). People love to learn about themselves or figure out what things can mean.
>>> Start making quizzes here! Use code LEAPYEAR for 29<<<
2) Giveaway Opt In
Pretty simple, you create a giveaway and ask for people's email addresses in order to enter the giveaway. It comes complete with a countdown.
Test your audience's knowledge on a specific topic! This is helpful if you have a niche specific product or blog. You can start the conversation between you and your target audience or direct them to areas of your site to find their answers. This is also helpful if are selling something and want to use it as a sales funnel.
Or you can do a scored quiz just for fun! Things like “How well do you know the 90s?” And different scores get different results! You can have a lot of fun with assessments and scored quizzes when you flex a little creativity!
Check out the personality quiz I set up:
The ways to use these options to grow your email list are endless! You can use them on Instagram in a swipe up, Pinterest, in Facebook ads and sooo many other ways to grow your email list! It's been a total game changer for my brand's growth.
>>> Start making quizzes here! Use code LEAPYEAR for 29% through 2/29/2020<<<
They also provide you with a step by step post for setting up your first quiz. TBH the most difficult part about getting started is just choosing what your topic will be and what the results are! My intern and I spent days trying to figure this out (we were really nervous people would think our quiz was dumb or be judged haha).
The only downside for Interact is that they aren't integrated with Mailerlite yet (and you all know I think Mailerlite is the best email marketing provider for bloggers & small business owners!)
How do you grow your list?
006 Entrepreneurship: Tips for finding your place, staying motivated, & what to avoid
6 Tips To Work Smarter, Not Harder
Frustrated with Instagram? Here’s the blog post you ACTUALLY need to read about it
5 Tips To Create Content You Audience Will Love
Tips & Tricks on Working With Brands as a Blogger or Influencer from PR expert Katherine McDermott of Slightly Savvy
Originally published on 4/2/18; Updated on 2/3/2020
139 thoughts on “How To Grow Your Email List With 3 Creative Lead Generators”
Great tips! What plugin do you use for the giveaway opt-in?
Interact has one as part of their platform, but I’ve also used rafflecopter!
Really informative post! I’ve never heard of using quizzes to grow an email list, but it sounds like an absolutely AWESOME idea. I want to give it a try 🙂
Happy it was helpful!!
Great tips, Rachel! Definitely something I hadn’t thought of!
Glad it was something new!!
I’ve never heard of using quizzes to generate emails for your list before, but it’s a really unique idea! Because, we all take those silly quizzes! Thanks for this : )
Lol you’re welcome!
This is great! I have been trying to grow my email list. It’s slowly, but surely getting there!
Amy | Pastel N Pink
Glad it was helpful!
I should definitely look into this! Since I’m just starting out, I have the general forms in my sidebar and at the bottom of a post, and just started doing freebie printables when people subscribe. It’s definitely growing, but I want it to keep doing so. This might be just the thing!
Yup! that’s the strategy I used to start! Eventually it kind of fell stagnant, but I think if I switch up my opt-ins that will help! I know people hate it, but my pop up has been my highest converter by a long shot!
These are such great and fun ideas. Growing my email list is definitely something I need to do.Thanks so much girl x
Peta | http://www.petaramia.com
Thank you! Glad it was helpful!
These are great tips for generating more engagement and gaining more subscribers. I don’t have the time for an email list right now (I barely get my posts up) but I know it’s super important when you’re blogging professionally (or if you want to).
For sure! It’s always worth collecting the emails sooner, even if you don’t mail our regularly!
Always looking for ways to grow my list! I’ve never heard of Interact before, but I definitely need to check them out before because I want to make some fun personality quizzes 🙂
XO, SS || Seersucker Sass
Legit it was EXACTLY the kick in the butt my list needed!
I love the idea for giveaway. I have done it a couple of times in the past and it always increased my amount of subscribers!
It really is helpful!
Comments are closed.