If you are a blogger or business owner, you've probably heard this before: you need to be growing your email list. Most entrepreneurs say the #1 thing they wish they started doing sooner, is growing their list for email marketing.
For about a year, I grew my email list using a basic subscription box in my blog's sidebar and an opt-in box on the homepage. Overtime, I added content upgrades to the bottom of my posts (after reading a post, it's the clickable link where people can enter their email to download a worksheet or checklist that adds even more value to a blog post). But the truth is, my list grew slow and steady, until it became totally stagnant.
*This post contains affiliate links
Then I found Interact! They offer a quiz making service to grow your email list. If you've ever gone down a Buzzfeed quiz rabbit hole, you know just how valuable this can be to your brand.
It's been over three years now and it's been a game changer! In the first month, I grew my list by 25%. In three years, with absolutely no promotion of the quiz on my end (it just sits on my start here page), it's grown my list by 60%!
>>> Start making quizzes here! Use code LEAPYEAR for 29% <<<
3 Creative Lead Generators For Growing Your Email List:
*You can use Interact for all of these options:
1) Personality Quiz
This is the one I've been using. Basically you create “personality” quizzes and people enter their email address to get their results. In my case, my quiz is “What Type Of Millennial Are You?” – but you can do this for anything (you know we've all taken those quizzes on what our Pizza toppings say about us ? ). People love to learn about themselves or figure out what things can mean.
>>> Start making quizzes here! Use code LEAPYEAR for 29<<<
2) Giveaway Opt In
Pretty simple, you create a giveaway and ask for people's email addresses in order to enter the giveaway. It comes complete with a countdown.
Test your audience's knowledge on a specific topic! This is helpful if you have a niche specific product or blog. You can start the conversation between you and your target audience or direct them to areas of your site to find their answers. This is also helpful if are selling something and want to use it as a sales funnel.
Or you can do a scored quiz just for fun! Things like “How well do you know the 90s?” And different scores get different results! You can have a lot of fun with assessments and scored quizzes when you flex a little creativity!
Check out the personality quiz I set up:
The ways to use these options to grow your email list are endless! You can use them on Instagram in a swipe up, Pinterest, in Facebook ads and sooo many other ways to grow your email list! It's been a total game changer for my brand's growth.
>>> Start making quizzes here! Use code LEAPYEAR for 29% through 2/29/2020<<<
They also provide you with a step by step post for setting up your first quiz. TBH the most difficult part about getting started is just choosing what your topic will be and what the results are! My intern and I spent days trying to figure this out (we were really nervous people would think our quiz was dumb or be judged haha).
The only downside for Interact is that they aren't integrated with Mailerlite yet (and you all know I think Mailerlite is the best email marketing provider for bloggers & small business owners!)
How do you grow your list?
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Originally published on 4/2/18; Updated on 2/3/2020
139 thoughts on “How To Grow Your Email List With 3 Creative Lead Generators”
Fun quiz! I took it and got “relational”. Great ideas for generating leads, my friend! 🙂
Of all the things you could’ve gotten that’s what I would’ve given you!! Happy the algorithm is working 🙂
I love the idea of a personal quiz! That is great!
You could make such a good one with all your pictures! Like what your style says about your personality or something!!
This was extremely helpful! I’m already going to use one of these ideas!
Happy it was helpful!
This is SO helpful!! I have been clueless when it comes to my email list and what to do with it exactly. Thank you for sharing what you’ve learned, I will definitely be using this info.
Glad it was helpful!
How fun! I love all of these ideas. Growing my email list is definitely on my to do list.
Glad you liked it!
I love that giveaway countdown – SUCH a good psychological tool when it comes to getting people to enter. 😉
Coming Up Roses
Giveaway opt in is a great way to grow your e-mail list!
I’m steadily growing my list…but this sounds like something I will look into further.
hope it helps!
Lots of great ideas. I’d be open to trying a quiz. Right now I’ve been building my list by giving away different freebie downloads.
that’s how I used to do it!
Freebies are my bread and butter! Quizzes sound good also.
They were mine too! then they fell kind of stagnant… the quiz has been awesome!
These are all great tips! I seriously need to work on growing my email list!
The Classic Brunette
It’s really so key in building a deeper relationship!
These are great ideas. I’ve never seent the quizzes before. I love the idea.
Glad it was something new!
These are fantastic ideas! Thank you for sharing!
Having a quiz on an email list is such a creative idea!! Ah!
Haha thank you!!
I love the idea of adding a quiz to my blog. Thank you for this great idea!
I’ve never thought about using a quiz as a lead — this is such a great idea!
Happy it was a new idea for you!!
I have done a HORRIBLE job of growing my email list. I really need to up my game, but I’ve just had a hard time getting into the rhythm.
It is tough to get into a good rhythm with it! Or to even just exert more creative energy onto something else! haha
That personality quiz is so cool! I’ve never seen anyone use that!
I wish I could take credit, but it was all interact’s idea haha
Great tips, the personal quiz one is super cool!
I have a couple ideas for lead gen downloads, so these are perfect ideas! Thanks 🙂
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