If you are a blogger or business owner, you've probably heard this before: you need to be growing your email list. Most entrepreneurs say the #1 thing they wish they started doing sooner, is growing their list for email marketing.
For about a year, I grew my email list using a basic subscription box in my blog's sidebar and an opt-in box on the homepage. Overtime, I added content upgrades to the bottom of my posts (after reading a post, it's the clickable link where people can enter their email to download a worksheet or checklist that adds even more value to a blog post). But the truth is, my list grew slow and steady, until it became totally stagnant.
*This post contains affiliate links
Then I found Interact! They offer a quiz making service to grow your email list. If you've ever gone down a Buzzfeed quiz rabbit hole, you know just how valuable this can be to your brand.
It's been over three years now and it's been a game changer! In the first month, I grew my list by 25%. In three years, with absolutely no promotion of the quiz on my end (it just sits on my start here page), it's grown my list by 60%!
>>> Start making quizzes here! Use code LEAPYEAR for 29% <<<
3 Creative Lead Generators For Growing Your Email List:
*You can use Interact for all of these options:
1) Personality Quiz
This is the one I've been using. Basically you create “personality” quizzes and people enter their email address to get their results. In my case, my quiz is “What Type Of Millennial Are You?” – but you can do this for anything (you know we've all taken those quizzes on what our Pizza toppings say about us ? ). People love to learn about themselves or figure out what things can mean.
>>> Start making quizzes here! Use code LEAPYEAR for 29<<<
2) Giveaway Opt In
Pretty simple, you create a giveaway and ask for people's email addresses in order to enter the giveaway. It comes complete with a countdown.
3) Assessments
Test your audience's knowledge on a specific topic! This is helpful if you have a niche specific product or blog. You can start the conversation between you and your target audience or direct them to areas of your site to find their answers. This is also helpful if are selling something and want to use it as a sales funnel.
Or you can do a scored quiz just for fun! Things like “How well do you know the 90s?” And different scores get different results! You can have a lot of fun with assessments and scored quizzes when you flex a little creativity!
Check out the personality quiz I set up:
The ways to use these options to grow your email list are endless! You can use them on Instagram in a swipe up, Pinterest, in Facebook ads and sooo many other ways to grow your email list! It's been a total game changer for my brand's growth.
>>> Start making quizzes here! Use code LEAPYEAR for 29% through 2/29/2020<<<
They also provide you with a step by step post for setting up your first quiz. TBH the most difficult part about getting started is just choosing what your topic will be and what the results are! My intern and I spent days trying to figure this out (we were really nervous people would think our quiz was dumb or be judged haha).
The only downside for Interact is that they aren't integrated with Mailerlite yet (and you all know I think Mailerlite is the best email marketing provider for bloggers & small business owners!)
How do you grow your list?
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Originally published on 4/2/18; Updated on 2/3/2020
you have given me some great ideas! now i just have to figure out which is best for my audience. Cant hurt to try!
Glad it was helpful! Good luck with your growth!
These are great ideas, and something I have never thought of! Thanks for the inspiration!
You’re welcome!
It’s amazing how many ways there are to exchange an email address to something fun or helpful. Thanks for the inspiration!
It really is! the possibilities are endless!
Great ideas! Saving this for my blog, and the business I work for part-time! Thanks for sharing. Pinning!
Thank you! Happy it was helpful!
A giveaway opt in is a great idea! Definitely something to think about.
Greta | http://www.gretahollar.com
thanks greta!
i fought starting an email list for the longest time but began one a little over a year ago. it’s been a slow and stagnant climb so i really appreciate the tips…thank you and yay for the puppy!!
Thank you!!
Love the idea of a quiz to opt in! Such an original and creative idea 🙂
xx Carly | http://www.thecarlycollective.com
Thank you!
This is so useful! I was looking for something like this.
I never though of the quizz one, really creative indeed.
Cristina | *janded
glad it was helpful!
Giveaway opt ins have been very helpful for my email list growth!
It’s a good one!
Thank you thank you for this!! I definitely need to give this a try.
Glad it was helpful!
This was great! My subscriber work could use some TLC!
Thank you!
Will be trying out your tips Rachel and hoping to see an increase.
Hope they help!
I’ve been actively trying to grow my list and this is a great resource for that! I’ll definitely have to check it out!
Glad it was helpful!
I need to a start working on my list! I love the quiz idea and now I will be thinking about a topic all day!
Lol that was definitely the hardest part! and writing out the results!
These are unique! Definitely the best “grow your email list” type of post so far. I love the idea of a quiz or giveaway! You’re a genius!
Haha thank you!! happy it was something new!!
Love these ideas! I never thought of doing a quiz of some sort. That’s a neat idea! I’ll have to take yours 🙂
Happy it was something new for you!
What a great list!! I hadn’t thought of quizzes, but WHAT A GREAT IDEA!! I’m totally going to use this 🙂
Happy it was something new!!
Great ideas for lead generation! Thank you for sharing!
You’re welcome!
This post is coming to me at a perfect time! I’m trying to grow my email list after using Mailerlite (per your recommendation) to set it up. Thanks for all of your help, Rachel!
You’re welcome! Are you liking mailerlite?
Okay, you got me. I can’t resist a good quiz! I’m definitely going to have to look into this as an email list option!
-Anna | http://www.fivefootandfabulous.com
lol happy you like it!