How To Grow Your Email List With 3 Creative Lead Generators

How To Grow Your Email List With 3 Creative Lead Generators - The confused millennial, millennial blog

If you are a blogger or business owner, you’ve probably heard this before: you need to be growing your email list. Most entrepreneurs say the #1 thing they wish they started doing sooner, is growing their list.

I’ve been growing my email list for about a year. I did the traditional subscription box in the side bar and on the home page to start. Overtime, I added content upgrades to the bottom of my posts (after reading a post, it’s the clickable link where people can enter their email to download a worksheet or checklist that elevates the blog post).

But the truth is, my list grew slow and steady, until it became totally stagnant. When Interact reached out to me to try their quiz making service to grow my list, I immediately exclaimed “YES!” I love taking those “Buzzfeed” style quizzes and was hopeful that my readers would too!

And guess what… it’s working! I’ve only made one quiz so far, and only shared it on Facebook and Twitter once (it just sits on my “start here” page and tucked into my “resources” tab, and even though I’ve barely promoted it at all (because #moving and #wegotapuppy!), my list has grown by almost 25% in just over a month!

3 Creative Lead Generators For Growing Your Email List:

*You can use Interact for all of these options:

1) Personality Quiz

This is the one I’ve been using. Basically you create “personality” quizzes and people enter their email address to get their results. In my case, my quiz is “What Type Of Millennial Are You?” – but you can do this for anything (you know we’ve all taken those quizzes on what our Pizza toppings say about us  ? ). People love to learn about themselves or figure out what things can mean.

2) Giveaway Opt In

Pretty simple, you create a giveaway and ask for people’s email addresses in order to enter the giveaway. It comes complete with a countdown.

3) Assessments

Test your audiences knowledge on a specific topic! This is helpful if you have a niche specific product or blog. You can start the conversation between you and your target audience or direct them to areas of your site to find their answers. This is also helpful if are selling something and want to use it as a sales funnel.

Check out the personality quiz I set up:

The ways to use these options to grow your email list are endless! Interact has an awesome post on how to generate leads on Instagram with quizzes plus plenty of tips for creating a quiz that converts to leads!

They also provide you with a step by step post for setting up your first quiz. TBH the most difficult part about getting started is just choosing what your topic will be and what the results are! My intern and I spent days trying to figure this out (we were really nervous people would think our quiz was dumb or be judged haha).

The only downside for Interact is that they aren’t integrated with Mailerlite yet (and you all know I think Mailerlite is the best email marketing provider for bloggers & small business owners!)

How do you grow your list?

I was given a free subscription to Interact. All opinions, thoughts, and experiences are my own.

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  • Brooke @ wreckingroutine

    Love the variety of ways you can grow your list. A little something for everyone, and to keep people coming back for more.

  • Sarah Jean

    I’ve been hearing more and more people use quizzes to get people to sign-up and that is such a brilliant idea!

  • JamieSplendry

    Great ideas, I need to look into these. I’ve neglected my list quite a bit and need to get it on track to grow!

    • Definitely! I know it’s so easy to fall off with trying to grow it once it stagnates (at least it was for me)

  • Sarah Lyall

    I am new to blogging and getting followers, this post was super helpful. I am going to check out making quizzes. I love the Buzzfeed ones too!

  • I really love the idea of creating a quiz! That sounds like a ton of fun. I’m really slacking on my email list…it’s just not a natural creative spot for me.

    • Yeah I hear that! The quiz can definitely bring in a new form of creativity compared to traditional opt-ins though!

  • Jamie

    Love the idea of a quiz, feel like that would be easy to integrate into a post or on social media!
    I have always had growing my email list on my to-do list, but have yet to really focus on it!

    • It really is! I’ve only promoted it once on social but it did well and people share it which is cool!

  • This idea of creating a quiz is a lot different than I’ve seen other bloggers do! I really like that! I’m still working on creating opt-ins – it’s a ton of work!

    • SO much work! I ended up with like 5 or 6 of them and they did great at first but slowly started to trickle in less and less

  • I like the idea of quiz! What a clever way to get people to sign up for your newsletter! 🙂

  • these are so great. I just tweeted about help regarding my newsletter so you just read my mind!

  • Great tips Rachel! Growing your email should definitely be your #1 priority. I’ve never actually tried a quiz (for myself or my clients) and will definitely give it a go 🙂

  • Elizabeth Johnson

    This. Is. Awesome! I have been trying to think of new ways to grow my mailing list and this is really great! I just use the pop up, side bar, bottom of the post and separate tab forms right now. I just started doing a free workout printable for subscribers. The list is very slowly growing, however, I have not had a newsletter till this past March. I am hoping it will grow significantly this year!

    • Haha happy you enjoyed it! Mine really got traction after a few months then slowed and is growing really fast now!

  • Interesting. I definitely struggle with growing my email list.

  • Audrey Knizek

    I’m just starting to read up on how to grow my mailing list. What a fun idea to create a quiz! Right now I only have the side bar sign up and a popup on my homepage. They’re not working at all. I will definitely look into mailerlite! 🙂

  • I’m just starting to work on figuring out the whole email list thing. This is something I haven’t heard about yet, so I’m going to give it a try! Thanks for sharing it!

  • This sounds like fun! I’ve never used a quiz as a content upgrade before but maybe I’ll try it.

  • oh my goodness what a fabulous idea!!! I think that’s just what I need to kickstart my stagnant email list…

    email lists are hard, I wish I had prioritized it above my socials earlier on…


    Laura @

  • Robin

    These are awesome ideas – I agree with the quiz idea so much that I took it, hahah!

    • Hahaha love it! Did you feel your result suited you? I’m always looking to fine tune things!

  • Jewels Rhode

    Great ideas! I didn’t think about using a personality quiz as a email list lead.

  • Adriana

    These ideas are awesome!! A personality quiz – genius! I need to try that!!

  • So cool! What a great way to get people engaged and interested in joining your email list.

  • Anne Markey

    you have given me some great ideas! now i just have to figure out which is best for my audience. Cant hurt to try!

  • Leah Hall

    These are great ideas, and something I have never thought of! Thanks for the inspiration!

  • Patty Gordon (Resting Mom Face

    It’s amazing how many ways there are to exchange an email address to something fun or helpful. Thanks for the inspiration!

  • Patricia Conte

    Great ideas! Saving this for my blog, and the business I work for part-time! Thanks for sharing. Pinning!

  • Greta Hollar

    A giveaway opt in is a great idea! Definitely something to think about.

    Greta |

  • i fought starting an email list for the longest time but began one a little over a year ago. it’s been a slow and stagnant climb so i really appreciate the tips…thank you and yay for the puppy!!

  • Carly Ned

    Love the idea of a quiz to opt in! Such an original and creative idea 🙂

    xx Carly |

  • This is so useful! I was looking for something like this.
    I never though of the quizz one, really creative indeed.

    Cristina | *janded

  • Giveaway opt ins have been very helpful for my email list growth!

  • Thank you thank you for this!! I definitely need to give this a try.

  • House of Psych

    This was great! My subscriber work could use some TLC!

  • Candy Kage

    Will be trying out your tips Rachel and hoping to see an increase.

  • Collectively Bee

    I’ve been actively trying to grow my list and this is a great resource for that! I’ll definitely have to check it out!

  • Babies to Bookworms

    I need to a start working on my list! I love the quiz idea and now I will be thinking about a topic all day!

    • Lol that was definitely the hardest part! and writing out the results!

  • These are unique! Definitely the best “grow your email list” type of post so far. I love the idea of a quiz or giveaway! You’re a genius!

  • Love these ideas! I never thought of doing a quiz of some sort. That’s a neat idea! I’ll have to take yours 🙂

  • What a great list!! I hadn’t thought of quizzes, but WHAT A GREAT IDEA!! I’m totally going to use this 🙂

  • Petra Veikkola

    Great ideas for lead generation! Thank you for sharing!

  • Kristine Circenis

    This post is coming to me at a perfect time! I’m trying to grow my email list after using Mailerlite (per your recommendation) to set it up. Thanks for all of your help, Rachel!

  • Anna Hubbard

    Okay, you got me. I can’t resist a good quiz! I’m definitely going to have to look into this as an email list option!
    -Anna |

  • Fun quiz! I took it and got “relational”. Great ideas for generating leads, my friend! 🙂

    • Of all the things you could’ve gotten that’s what I would’ve given you!! Happy the algorithm is working 🙂

  • mckenna bleu

    I love the idea of a personal quiz! That is great!

    • You could make such a good one with all your pictures! Like what your style says about your personality or something!!

  • Natalie

    This was extremely helpful! I’m already going to use one of these ideas!

  • Meaghan Gonzalez

    This is SO helpful!! I have been clueless when it comes to my email list and what to do with it exactly. Thank you for sharing what you’ve learned, I will definitely be using this info.

    Meaghan xx

  • Jessica Bradshaw

    How fun! I love all of these ideas. Growing my email list is definitely on my to do list.

  • I love that giveaway countdown – SUCH a good psychological tool when it comes to getting people to enter. 😉

    Coming Up Roses

  • Brittany Daoud

    Giveaway opt in is a great way to grow your e-mail list!

  • Elizabeth Duquette-Hollands (M

    I’m steadily growing my list…but this sounds like something I will look into further.

  • Lots of great ideas. I’d be open to trying a quiz. Right now I’ve been building my list by giving away different freebie downloads.

  • Freebies are my bread and butter! Quizzes sound good also.


    • They were mine too! then they fell kind of stagnant… the quiz has been awesome!

  • Sami Mast

    These are all great tips! I seriously need to work on growing my email list!

    The Classic Brunette

    • It’s really so key in building a deeper relationship!

  • Just Doing My Best

    These are great ideas. I’ve never seent the quizzes before. I love the idea.

  • Abby

    These are fantastic ideas! Thank you for sharing!

  • Miss ALK

    Having a quiz on an email list is such a creative idea!! Ah!

    xoxo A

  • Stephanie Wilson (Lattes Lilac

    I love the idea of adding a quiz to my blog. Thank you for this great idea!

  • I’ve never thought about using a quiz as a lead — this is such a great idea!

  • Shani Ogden

    I have done a HORRIBLE job of growing my email list. I really need to up my game, but I’ve just had a hard time getting into the rhythm.

    • It is tough to get into a good rhythm with it! Or to even just exert more creative energy onto something else! haha

  • That personality quiz is so cool! I’ve never seen anyone use that!

    • I wish I could take credit, but it was all interact’s idea haha

  • Great tips, the personal quiz one is super cool!

  • Victoria Stacey

    I have a couple ideas for lead gen downloads, so these are perfect ideas! Thanks 🙂

  • Bea Alvarado

    Great tips! What plugin do you use for the giveaway opt-in?

    • Interact has one as part of their platform, but I’ve also used rafflecopter!

  • Snow to Seas

    Really informative post! I’ve never heard of using quizzes to grow an email list, but it sounds like an absolutely AWESOME idea. I want to give it a try 🙂

  • Great tips, Rachel! Definitely something I hadn’t thought of!

  • Amanda Jonsson

    I’ve never heard of using quizzes to generate emails for your list before, but it’s a really unique idea! Because, we all take those silly quizzes! Thanks for this : )

  • Amy

    This is great! I have been trying to grow my email list. It’s slowly, but surely getting there!


    Amy | Pastel N Pink

  • I should definitely look into this! Since I’m just starting out, I have the general forms in my sidebar and at the bottom of a post, and just started doing freebie printables when people subscribe. It’s definitely growing, but I want it to keep doing so. This might be just the thing!

    • Yup! that’s the strategy I used to start! Eventually it kind of fell stagnant, but I think if I switch up my opt-ins that will help! I know people hate it, but my pop up has been my highest converter by a long shot!

  • These are such great and fun ideas. Growing my email list is definitely something I need to do.Thanks so much girl x

    Peta |

  • These are great tips for generating more engagement and gaining more subscribers. I don’t have the time for an email list right now (I barely get my posts up) but I know it’s super important when you’re blogging professionally (or if you want to).

    • For sure! It’s always worth collecting the emails sooner, even if you don’t mail our regularly!

  • Always looking for ways to grow my list! I’ve never heard of Interact before, but I definitely need to check them out before because I want to make some fun personality quizzes 🙂

    XO, SS || Seersucker Sass

    • Legit it was EXACTLY the kick in the butt my list needed!

  • Marie Ernst

    I love the idea for giveaway. I have done it a couple of times in the past and it always increased my amount of subscribers!

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