How To Grow Your Email List With 3 Creative Lead Generators

tips for how to grow your email list for your blog and social media, email list building ideas for bloggers, #emaillist, #bloggers, #bloggertips, #bloggingtips, #emaillisttips

If you are a blogger or business owner, you’ve probably heard this before: you need to be growing your email list. Most entrepreneurs say the #1 thing they wish they started doing sooner, is growing their list.

For about a year, I grew my email list using the traditional subscription box in the side bar and on the home page to start. Overtime, I added content upgrades to the bottom of my posts (after reading a post, it’s the clickable link where people can enter their email to download a worksheet or checklist that elevates the blog post).

But the truth is, my list grew slow and steady, until it became totally stagnant. When Interact reached out to me to try their quiz making service to grow my list, I immediately exclaimed “YES!” I love taking those “Buzzfeed” style quizzes and was hopeful that my readers would too!

And guess what… it’s working! I’ve only made one quiz so far, and only shared it on Facebook and Twitter once (it just sits on my “start here” page and tucked into my “resources” tab, and even though I’ve barely promoted it at all (because #moving and #wegotapuppy!), my list has grown by almost 25% in just over a month!

3 Creative Lead Generators For Growing Your Email List:

*You can use Interact for all of these options:

1) Personality Quiz

This is the one I’ve been using. Basically you create “personality” quizzes and people enter their email address to get their results. In my case, my quiz is “What Type Of Millennial Are You?” – but you can do this for anything (you know we’ve all taken those quizzes on what our Pizza toppings say about us  ? ). People love to learn about themselves or figure out what things can mean.

2) Giveaway Opt In

Pretty simple, you create a giveaway and ask for people’s email addresses in order to enter the giveaway. It comes complete with a countdown.

3) Assessments

Test your audiences knowledge on a specific topic! This is helpful if you have a niche specific product or blog. You can start the conversation between you and your target audience or direct them to areas of your site to find their answers. This is also helpful if are selling something and want to use it as a sales funnel.

Check out the personality quiz I set up:

The ways to use these options to grow your email list are endless! Interact has an awesome post on how to generate leads on Instagram with quizzes plus plenty of tips for creating a quiz that converts to leads!

They also provide you with a step by step post for setting up your first quiz. TBH the most difficult part about getting started is just choosing what your topic will be and what the results are! My intern and I spent days trying to figure this out (we were really nervous people would think our quiz was dumb or be judged haha).

The only downside for Interact is that they aren’t integrated with Mailerlite yet (and you all know I think Mailerlite is the best email marketing provider for bloggers & small business owners!)

How do you grow your list?


006 Entrepreneurship: Tips for finding your place, staying motivated, & what to avoid

6 Tips To Work Smarter, Not Harder

Frustrated with Instagram? Here’s the blog post you ACTUALLY need to read about it

7 Biggest Blogging Mistakes

5 Tips To Create Content You Audience Will Love

Tips & Tricks on Working With Brands as a Blogger or Influencer from PR expert Katherine McDermott of Slightly Savvy

I was given a free subscription to Interact. All opinions, thoughts, and experiences are my own.

You Might Also Like

  • Brooke @ wreckingroutine
    April 10, 2017 at 10:12 am

    Love the variety of ways you can grow your list. A little something for everyone, and to keep people coming back for more.

    • Rachel Ritlop
      April 10, 2017 at 2:52 pm

      Exactly! How do you grow yours?

  • Sarah Jean
    April 10, 2017 at 10:19 am

    I’ve been hearing more and more people use quizzes to get people to sign-up and that is such a brilliant idea!

    • Rachel Ritlop
      April 10, 2017 at 2:51 pm

      Thanks Sarah! It’s been really helpful!

  • JamieSplendry
    April 10, 2017 at 11:10 am

    Great ideas, I need to look into these. I’ve neglected my list quite a bit and need to get it on track to grow!

    • Rachel Ritlop
      April 10, 2017 at 2:51 pm

      Definitely! I know it’s so easy to fall off with trying to grow it once it stagnates (at least it was for me)

  • Sarah Lyall
    April 10, 2017 at 11:11 am

    I am new to blogging and getting followers, this post was super helpful. I am going to check out making quizzes. I love the Buzzfeed ones too!

    • Rachel Ritlop
      April 10, 2017 at 2:51 pm

      Yay! happy it was helpful!!

  • Summer @ Coffee With Summer
    April 10, 2017 at 12:07 pm

    I really love the idea of creating a quiz! That sounds like a ton of fun. I’m really slacking on my email list…it’s just not a natural creative spot for me.

    • Rachel Ritlop
      April 10, 2017 at 2:50 pm

      Yeah I hear that! The quiz can definitely bring in a new form of creativity compared to traditional opt-ins though!

  • Jamie
    April 10, 2017 at 2:07 pm

    Love the idea of a quiz, feel like that would be easy to integrate into a post or on social media!
    I have always had growing my email list on my to-do list, but have yet to really focus on it!

    • Rachel Ritlop
      April 10, 2017 at 2:50 pm

      It really is! I’ve only promoted it once on social but it did well and people share it which is cool!

  • Kirsten Ortez
    April 10, 2017 at 2:13 pm

    This idea of creating a quiz is a lot different than I’ve seen other bloggers do! I really like that! I’m still working on creating opt-ins – it’s a ton of work!

    • Rachel Ritlop
      April 10, 2017 at 2:50 pm

      SO much work! I ended up with like 5 or 6 of them and they did great at first but slowly started to trickle in less and less

  • Cara Owens-Kindly Unspoken
    April 10, 2017 at 3:15 pm

    I like the idea of quiz! What a clever way to get people to sign up for your newsletter! 🙂

  • Kristen
    April 10, 2017 at 3:31 pm

    these are so great. I just tweeted about help regarding my newsletter so you just read my mind!

    • Rachel Ritlop
      April 21, 2017 at 10:10 am

      Haha no way! Glad you found it!

  • Yolanda McAdam
    April 10, 2017 at 3:59 pm

    Great tips Rachel! Growing your email should definitely be your #1 priority. I’ve never actually tried a quiz (for myself or my clients) and will definitely give it a go 🙂

  • Elizabeth Johnson
    April 10, 2017 at 4:58 pm

    This. Is. Awesome! I have been trying to think of new ways to grow my mailing list and this is really great! I just use the pop up, side bar, bottom of the post and separate tab forms right now. I just started doing a free workout printable for subscribers. The list is very slowly growing, however, I have not had a newsletter till this past March. I am hoping it will grow significantly this year!

    • Rachel Ritlop
      April 21, 2017 at 10:09 am

      Haha happy you enjoyed it! Mine really got traction after a few months then slowed and is growing really fast now!

  • Julie Estrella
    April 10, 2017 at 4:59 pm

    Interesting. I definitely struggle with growing my email list.

  • Audrey Knizek
    April 10, 2017 at 6:03 pm

    I’m just starting to read up on how to grow my mailing list. What a fun idea to create a quiz! Right now I only have the side bar sign up and a popup on my homepage. They’re not working at all. I will definitely look into mailerlite! 🙂

    • Rachel Ritlop
      April 21, 2017 at 10:09 am

      Hope you love it as much as I do!

  • Lisa
    April 10, 2017 at 7:09 pm

    I’m just starting to work on figuring out the whole email list thing. This is something I haven’t heard about yet, so I’m going to give it a try! Thanks for sharing it!

  • Jenny
    April 10, 2017 at 7:24 pm

    This sounds like fun! I’ve never used a quiz as a content upgrade before but maybe I’ll try it.

  • Laura
    April 10, 2017 at 7:44 pm

    oh my goodness what a fabulous idea!!! I think that’s just what I need to kickstart my stagnant email list…

    email lists are hard, I wish I had prioritized it above my socials earlier on…


    Laura @

    • Rachel Ritlop
      April 21, 2017 at 9:53 am

      Lol I shared him monday ICYMI!!! 🙂

  • Robin
    April 10, 2017 at 7:53 pm

    These are awesome ideas – I agree with the quiz idea so much that I took it, hahah!

    • Rachel Ritlop
      April 21, 2017 at 10:08 am

      Hahaha love it! Did you feel your result suited you? I’m always looking to fine tune things!

  • Jewels Rhode
    April 10, 2017 at 8:04 pm

    Great ideas! I didn’t think about using a personality quiz as a email list lead.

  • Adriana
    April 10, 2017 at 8:56 pm

    These ideas are awesome!! A personality quiz – genius! I need to try that!!

    • Rachel Ritlop
      April 21, 2017 at 10:07 am

      Haha happy you like it!

  • Katie
    April 10, 2017 at 9:24 pm

    So cool! What a great way to get people engaged and interested in joining your email list.

  • Anne Markey
    April 10, 2017 at 9:25 pm

    you have given me some great ideas! now i just have to figure out which is best for my audience. Cant hurt to try!

    • Rachel Ritlop
      April 21, 2017 at 10:07 am

      Glad it was helpful! Good luck with your growth!

  • Leah Hall
    April 10, 2017 at 11:24 pm

    These are great ideas, and something I have never thought of! Thanks for the inspiration!

  • Patty Gordon (Resting Mom Face
    April 11, 2017 at 12:09 am

    It’s amazing how many ways there are to exchange an email address to something fun or helpful. Thanks for the inspiration!

    • Rachel Ritlop
      April 21, 2017 at 10:06 am

      It really is! the possibilities are endless!

  • Patricia Conte
    April 11, 2017 at 12:19 am

    Great ideas! Saving this for my blog, and the business I work for part-time! Thanks for sharing. Pinning!

    • Rachel Ritlop
      April 21, 2017 at 10:06 am

      Thank you! Happy it was helpful!

  • Greta Hollar
    April 11, 2017 at 12:57 am

    A giveaway opt in is a great idea! Definitely something to think about.

    Greta |

  • jessica
    April 11, 2017 at 8:43 am

    i fought starting an email list for the longest time but began one a little over a year ago. it’s been a slow and stagnant climb so i really appreciate the tips…thank you and yay for the puppy!!

  • Carly Ned
    April 11, 2017 at 9:10 am

    Love the idea of a quiz to opt in! Such an original and creative idea 🙂

    xx Carly |

  • Cristina
    April 11, 2017 at 9:40 am

    This is so useful! I was looking for something like this.
    I never though of the quizz one, really creative indeed.

    Cristina | *janded

  • Alex Carreno
    April 11, 2017 at 10:21 am

    Giveaway opt ins have been very helpful for my email list growth!

  • Meghan
    April 11, 2017 at 10:24 am

    Thank you thank you for this!! I definitely need to give this a try.

  • House of Psych
    April 11, 2017 at 10:25 am

    This was great! My subscriber work could use some TLC!

  • Candy Kage
    April 11, 2017 at 10:35 am

    Will be trying out your tips Rachel and hoping to see an increase.

  • Collectively Bee
    April 11, 2017 at 12:24 pm

    I’ve been actively trying to grow my list and this is a great resource for that! I’ll definitely have to check it out!

  • Babies to Bookworms
    April 11, 2017 at 12:53 pm

    I need to a start working on my list! I love the quiz idea and now I will be thinking about a topic all day!

    • Rachel Ritlop
      April 21, 2017 at 10:04 am

      Lol that was definitely the hardest part! and writing out the results!

  • The Haunted Housewife
    April 11, 2017 at 1:19 pm

    These are unique! Definitely the best “grow your email list” type of post so far. I love the idea of a quiz or giveaway! You’re a genius!

    • Rachel Ritlop
      April 21, 2017 at 10:04 am

      Haha thank you!! happy it was something new!!

  • Keating |
    April 11, 2017 at 1:24 pm

    Love these ideas! I never thought of doing a quiz of some sort. That’s a neat idea! I’ll have to take yours 🙂

    • Rachel Ritlop
      April 21, 2017 at 10:04 am

      Happy it was something new for you!

  • PoliticallyCorrectParent
    April 11, 2017 at 1:32 pm

    What a great list!! I hadn’t thought of quizzes, but WHAT A GREAT IDEA!! I’m totally going to use this 🙂

    • Rachel Ritlop
      April 21, 2017 at 10:04 am

      Happy it was something new!!

  • Petra Veikkola
    April 11, 2017 at 1:49 pm

    Great ideas for lead generation! Thank you for sharing!

  • Kristine Circenis
    April 11, 2017 at 1:57 pm

    This post is coming to me at a perfect time! I’m trying to grow my email list after using Mailerlite (per your recommendation) to set it up. Thanks for all of your help, Rachel!

    • Rachel Ritlop
      April 21, 2017 at 10:03 am

      You’re welcome! Are you liking mailerlite?

  • Anna Hubbard
    April 11, 2017 at 2:06 pm

    Okay, you got me. I can’t resist a good quiz! I’m definitely going to have to look into this as an email list option!
    -Anna |

    • Rachel Ritlop
      April 21, 2017 at 10:03 am

      lol happy you like it!

  • Kristin C
    April 11, 2017 at 2:26 pm

    Fun quiz! I took it and got “relational”. Great ideas for generating leads, my friend! 🙂

    • Rachel Ritlop
      April 21, 2017 at 10:03 am

      Of all the things you could’ve gotten that’s what I would’ve given you!! Happy the algorithm is working 🙂

  • mckenna bleu
    April 11, 2017 at 2:48 pm

    I love the idea of a personal quiz! That is great!

    • Rachel Ritlop
      April 21, 2017 at 10:02 am

      You could make such a good one with all your pictures! Like what your style says about your personality or something!!

  • Natalie
    April 11, 2017 at 3:29 pm

    This was extremely helpful! I’m already going to use one of these ideas!

  • Meaghan Gonzalez
    April 11, 2017 at 3:50 pm

    This is SO helpful!! I have been clueless when it comes to my email list and what to do with it exactly. Thank you for sharing what you’ve learned, I will definitely be using this info.

    Meaghan xx

  • Jessica Bradshaw
    April 11, 2017 at 3:57 pm

    How fun! I love all of these ideas. Growing my email list is definitely on my to do list.

  • Erica
    April 11, 2017 at 4:27 pm

    I love that giveaway countdown – SUCH a good psychological tool when it comes to getting people to enter. 😉

    Coming Up Roses

  • Brittany Daoud
    April 11, 2017 at 4:29 pm

    Giveaway opt in is a great way to grow your e-mail list!

  • Elizabeth Duquette-Hollands (M
    April 11, 2017 at 4:40 pm

    I’m steadily growing my list…but this sounds like something I will look into further.

  • Erica
    April 11, 2017 at 4:56 pm

    Lots of great ideas. I’d be open to trying a quiz. Right now I’ve been building my list by giving away different freebie downloads.

    • Rachel Ritlop
      April 21, 2017 at 10:00 am

      that’s how I used to do it!

  • Alix Maza
    April 11, 2017 at 7:25 pm

    Freebies are my bread and butter! Quizzes sound good also.


    • Rachel Ritlop
      April 21, 2017 at 10:00 am

      They were mine too! then they fell kind of stagnant… the quiz has been awesome!

  • Sami Mast
    April 11, 2017 at 7:32 pm

    These are all great tips! I seriously need to work on growing my email list!

    The Classic Brunette

    • Rachel Ritlop
      April 21, 2017 at 10:00 am

      It’s really so key in building a deeper relationship!

  • Just Doing My Best
    April 11, 2017 at 8:53 pm

    These are great ideas. I’ve never seent the quizzes before. I love the idea.

    • Rachel Ritlop
      April 21, 2017 at 9:59 am

      Glad it was something new!

  • Abby
    April 11, 2017 at 9:01 pm

    These are fantastic ideas! Thank you for sharing!

  • Miss ALK
    April 11, 2017 at 9:02 pm

    Having a quiz on an email list is such a creative idea!! Ah!

    xoxo A

  • Stephanie Wilson (Lattes Lilac
    April 11, 2017 at 9:52 pm

    I love the idea of adding a quiz to my blog. Thank you for this great idea!

  • Brittany L. Bergman
    April 11, 2017 at 10:11 pm

    I’ve never thought about using a quiz as a lead — this is such a great idea!

    • Rachel Ritlop
      April 21, 2017 at 9:59 am

      Happy it was a new idea for you!!

  • Shani Ogden
    April 11, 2017 at 10:41 pm

    I have done a HORRIBLE job of growing my email list. I really need to up my game, but I’ve just had a hard time getting into the rhythm.

    • Rachel Ritlop
      April 21, 2017 at 9:59 am

      It is tough to get into a good rhythm with it! Or to even just exert more creative energy onto something else! haha

  • Silvia Marquez
    April 12, 2017 at 12:36 am

    That personality quiz is so cool! I’ve never seen anyone use that!

    • Rachel Ritlop
      April 21, 2017 at 9:58 am

      I wish I could take credit, but it was all interact’s idea haha

  • Bella B @ xoxoBella
    April 12, 2017 at 10:31 am

    Great tips, the personal quiz one is super cool!

  • Victoria Stacey
    April 12, 2017 at 10:48 am

    I have a couple ideas for lead gen downloads, so these are perfect ideas! Thanks 🙂

  • Bea Alvarado
    April 12, 2017 at 12:00 pm

    Great tips! What plugin do you use for the giveaway opt-in?

    • Rachel Ritlop
      April 21, 2017 at 9:58 am

      Interact has one as part of their platform, but I’ve also used rafflecopter!

  • Snow to Seas
    April 12, 2017 at 12:59 pm

    Really informative post! I’ve never heard of using quizzes to grow an email list, but it sounds like an absolutely AWESOME idea. I want to give it a try 🙂

  • Erin of Very Erin
    April 12, 2017 at 1:37 pm

    Great tips, Rachel! Definitely something I hadn’t thought of!

    • Rachel Ritlop
      April 21, 2017 at 9:57 am

      Glad it was something new!!

  • Amanda Jonsson
    April 12, 2017 at 2:31 pm

    I’ve never heard of using quizzes to generate emails for your list before, but it’s a really unique idea! Because, we all take those silly quizzes! Thanks for this : )

  • Amy
    April 12, 2017 at 4:54 pm

    This is great! I have been trying to grow my email list. It’s slowly, but surely getting there!


    Amy | Pastel N Pink

  • Cameron
    April 12, 2017 at 9:30 pm

    I should definitely look into this! Since I’m just starting out, I have the general forms in my sidebar and at the bottom of a post, and just started doing freebie printables when people subscribe. It’s definitely growing, but I want it to keep doing so. This might be just the thing!

    • Rachel Ritlop
      April 21, 2017 at 9:55 am

      Yup! that’s the strategy I used to start! Eventually it kind of fell stagnant, but I think if I switch up my opt-ins that will help! I know people hate it, but my pop up has been my highest converter by a long shot!

  • Peta Ramia
    April 13, 2017 at 4:56 am

    These are such great and fun ideas. Growing my email list is definitely something I need to do.Thanks so much girl x

    Peta |

    • Rachel Ritlop
      April 21, 2017 at 9:55 am

      Thank you! Glad it was helpful!

  • fairyprincessjord
    April 13, 2017 at 12:22 pm

    These are great tips for generating more engagement and gaining more subscribers. I don’t have the time for an email list right now (I barely get my posts up) but I know it’s super important when you’re blogging professionally (or if you want to).

    • Rachel Ritlop
      April 21, 2017 at 9:54 am

      For sure! It’s always worth collecting the emails sooner, even if you don’t mail our regularly!

  • Seersucker Sass
    April 13, 2017 at 1:12 pm

    Always looking for ways to grow my list! I’ve never heard of Interact before, but I definitely need to check them out before because I want to make some fun personality quizzes 🙂

    XO, SS || Seersucker Sass

    • Rachel Ritlop
      April 21, 2017 at 9:54 am

      Legit it was EXACTLY the kick in the butt my list needed!

  • Marie Ernst
    April 13, 2017 at 2:07 pm

    I love the idea for giveaway. I have done it a couple of times in the past and it always increased my amount of subscribers!

  • More in Blogging, Entrepreneurship
    questions to ask, questions to get to know someone millennial, millennial life advice, books for your twenties, books to read in your 20s, millennial books, #millennialbooks, #millennialreads, #twentysomethingbooks, books for twenty somethings
    101 Questions You Need To Ask In Your Twenties (& LBH, Your 30s Too) with Paul Angone