The most frequently asked questions I get asked: “How to get sponsored on Instagram? How do you get brand sponsorships for your blog? How to pitch brands as a micro influencer or a small blogger?” Without fail, every single week these roll into my Instagram DMs. I get it, it can feel impossible to land a brand collaboration. What brands are even looking for bloggers? And it can feel so overwhelming to approach a big brand like Nike to work with your blog. So today, we are tackling it all. From blogger networks to pitching brands, to responding to brand emails!
This post contains affiliate links.
How To Connect With Brands For Sponsored Posts On Instagram, TikTok, or your Blog:
Working directly with brands is the key to making real money as a blogger. Aside from the money, it's also a major key in maintaining your authenticity and credibility with your audience! The course that taught me how to pitch brands as a micro influencer, how to respond to brand emails, and SO much more about how to approach brands as a blogger pitching brands or working with them directly: BossPitch.
Before taking BossPitch, I never approached a single brand. I thought I was too small of a blogger for brands to collab with which left me feeling self conscious. Through BossPitch, I realized I was leaving money on the table! With a newfound confidence, I increased my rates, began approaching brands for collaborations and started to make serious money.
Based on the difference (of my increased rates, yep she helps with pricing too!), the course more than paid for itself after just two campaigns! In other words, I earned back the money I paid for the course in less than two campaigns based off the difference alone! That's why I say this course is about so much more than just pitching brands, it about mindset as a blogger and the confidence to land and negotiate sponsorships.
The investment has continued to pay off. In the months that followed, I more than doubled my rates; which were already 4x higher than friends who had been blogging for over 4 years! I've also gotten over $5,000 in furniture for my new house. In the years that followed, I've signed MULTIPLE brand sponsorship contracts for $20k. Yes, you read that right.
>>> Sign Up For BossPitch HERE! AND get a FREE 1-1 with me! <<<
Here's a little video testimonial I put together for the course less than a year after taking it (sorry in advance for my frazzled look and rough edits, I was working on a deadline and kept getting really excited about the course that I would go on long tangents):
If you sign up for BossPitch using my affiliate link, then you will also get a 60 minute one-on-one session with me for free! Just shoot me an email or hit me up on Instagram so I can confirm you purchased through my link!
This session can be used to talk about pitching, or ANYTHING blog/business related! Whether you want to talk about pitching, a blog audit, graphic design, content strategy, social media strategy, or a little bit of everything! That's right, a $275 value, 60 minute “pick my brain” session for FREE.
If you still want more info on BossPitch, visit this post and if you scroll down to the bottom there is a video Q&A with some past students about their experience!
Blogger networks are a great place when starting out. Basically you join them and the network acts as the middleman between you and the brand. You submit pitches for their open campaigns and then get a notice if you've been selected. Some networks require you to have a certain number of followers or page views, and those usually pay better.
Blogger networks will save you time when working with brands. However, you'll ultimately make less money as they take their cut of the budget.
>>> Join my FREE 5 Day e-course and learn how to launch a successful blog here!! <<<
SPONSORSHIP PRICING TIP:
A lot of bloggers I talk to set their rates comparable to what blogger networks offer for campaigns – DON'T DO THIS! Typically, networks will take around 50% of the allotted budget for their work as the middleman. Meaning brands were actually willing to pay you double the number you're seeing! Personally, when I first started out, I set my rates at $250 which is what most networks paid out… little did I know brands were actually willing to pay $500 (hence why it's better to work with them directly).
Some blogger networks I love when starting out include: Clever Girls, Social Fabric, and Pollinate. – but there are tons out there, so explore to find ones you like!
They Contact Me
Have a media kit ready to send off for press inquiries at a moments notice (something else you'll learn in BossPitch)! Also make sure it's easy for brands to contact you through your site. I would also recommend having a contract ready to send brands to sign when moving forward with the agreement; it simply keeps things clear down the road. Be professional and punctual with your responses.
Okay, truth, I am typically the one doing the referring… Not too many bloggers are keen on this which I am super surprised about. Maybe it's the coach/therapist in me, but I believe in making appropriate referrals when I can't serve someone. Several companies have reached out to me for campaigns which didn't work out for one reason or another and I offered to introduce them to fellow bloggers that might better serve them. In fact, it's happened so often now that I've decided to create a little database for myself.
To be added, simply click here and fill out the form (no stats are taken, just your blog/instagram, location, age, niche, etc.). If you're a good blogger, you won't work with brands on campaigns that don't align. Use those moments as an opportunity to build a relationship with the PR person. Make his/her life easier by referring them to someone whose audience would better align. Not only will you get brownie points for helping them, hopefully other bloggers will keep you in mind and return the favor.
>>> Join my FREE 5 Day e-course and learn how to launch a successful blog here!! <<<
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7 Of The Biggest Blogging Mistakes
231 thoughts on “How You Can Connect With Brands For Sponsored Posts”
Referrals are such a great way to connect brands with bloggers! I think word of mouth is one of the oldest tricks in the bag.
These are awesome tips! I’ve been blogging for a few years and am always learning new things. Just pinned this to my board for future reference.
ITS OUT NOW!! Cart closes in less than a week!
I just did my first sponsored post. I’ll be following your advice for more opportunities going forward. And thanks for the info on BossPitch.
These are such wonderful tips! I’m heading over to BossPitch now! Thank you!
Let me know if you have any questions on it!
Working with and reaching out to brands was so intimidating at first. It took a little practice, but it’s the best. I also love working with different networks! Thanks for these tips!!
I loved BossPitch! Such a helpful course. I totally need to get refocused and start pitching myself again.
These are awesome tips!! I love working with brands, but definitely feel like I’m not working with enough of them (and definitely not for enough money!) I really want to sign up for Boss Pitch, but I also have to get the funds for that too lol.
I really want to sign up and do Boss Pitch, but I just don’t think I’m at a good place with my blog to sign up (plus money is a bit tight). I’m hoping at this time next year, I can take this course (and I really hope Erica offers it again!!)
These are really great ideas! I am going to keep in mind the referrals. I have not gotten a paid gig yet but we gotta share the love!! 🙂
girl! When are we chatting?!?
I am going to look at your availability today ???
Yeahhh! BossPitch whoo! Changed my life and my blog, for real. These are great tips and it makes all the difference actually pitching and reaching out to brands.
YES!! Did you get my emails or DM? you still have a one-on-one with me!
Yes! I just suck haha. I will fill out the form this weekend 🙂
Haha okay! Seriously there is no rush! I had a hosting issue and like half my emails were going to spam so I just wanted to touch base and make sure you saw it and didn’t think I forgot!
I’m currently in the process of thinking about working with brands. It’s definitely an overwhelming feeling to think about if brands would want to work with you. But I think once I take that first step, it will be easier to take the next. I also love how you refer other bloggers when you aren’t able to help out the brand with their specific request. I think that’s pretty cool!
Thank you! It really only makes sense! IT builds a relationship with the PR person and helps your fellow bloggers!
I’ve been wanting to explore working with brands. I’m currently using Clever and a couple of others but never seem to get selected for the campaigns I apply for.
This course can totally help with that! Since pitching yourself directly to brands or via a network is a similar process! I started landing SO many more in networks after taking it and actually outgrew them really quickly because how much they typically underpay!
Pitching to brands is a great way to get your business name out there. I like to do this every once in a while.
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