Bloggers & Small Business Owners, Here Is The Best Email Marketing Provider

Bloggers & Small Business Owners, Here Is The Best Email Marketing Provider the confused millennial rachel ritlop mailer lite leadpages mailchimp
This post contains affiliate links.

Happy Monday!

Doing a little “Ask Rachel” on the blog today.

One reader asks: “Hi Rachel! My only question for you is more of a blogging question, if that’s alright. I’m a blogger as well, and I’m not very happy with the email service I’m using right now. Then I opened your beautiful email and got inspired! I love how all the information is organized and appears to be floating in its own little box. So my question is, what email provider do you use? “

So I wanted to introduce y’all to my mailing list provider: MAILERLITE!

I’ve compared Mailerlite vs. Mailchimp vs. Madmimi vs. Convertkit, to try and figure out which is the best email marketing provider for bloggers and small businesses and mailerlite has been the clear winner for me.

If you don’t know about mailerlite you have been missing out! I’ve been with them for almost two years now and have just noticed them getting a little attention and love in FB groups and on the interwebs.

I have used mailchimp, madmimi, and leadpages before and made the switch to mailerlite almost two years ago and couldn’t be happier (I never messed with Converkit since it’s so expensive and just seems complicated). Here is why:

Unlike other more complicated mailing services (*cough* mailchimp *cough* convertkit*) mailerlite is easy to use, it’s price can’t be beat, and it’s functionality just keeps getting better!

Ease of Use:

Mailerlite is a drag and drop template editor! Basically all you need is your hex codes (for your brand colors) and everything else just falls into place!

You simply start with “campaign” and fill in the subject, language, and who it’s from fields (BONUS: no code for personalization! Just choose from the drop down menu!)

mailerlite campaign fields


Next, you edit your content. You just drag and drop the type of layout you want.

mailerlite easy to use mailing provider design content


If you toggle from the “content” option to the “design” option, you’ll see you can use their pre-done color schemes, or create one for your brand that saves for future use.


mailerlite easy to use mailing provider design content


You’ll also notice in the top right corner, you can actually preview what your email will look like on mobile which is super fun!

After you finish editing, you just choose your recipients and send/schedule! WHAM! It’s literally that easy!

To make things even easier, what I do each week is just click the “campaigns” tab in the menu, go to my last newsletter, and just click “copy”. It will then create a copy of my last newsletter in my “drafts” which I can easily edit.

No joke, my newsletter takes me 10 minutes each week. 



Instead of spending a bunch of money on leadpages and leadboxes, you can actually do the exact same thing on mailerlite!

Click “Webforms” then “add new”. Name your form.

You will then be prompted to choose a form type.

mailerlite opt in options



It’s literally a pop up on your website. The cool thing with mailerlite is you can turn it off when someone is on mobile (which Google prefers), and you can set the frequency! So I have it set to only show once every few days to visitors and triggered only when people are moving to X out of my site.


You can actually create a landing page with your unique domain name or a generic one. I use this for my Forbes opt-in. It’s literally the same concept as Leadpages, so why pay more?


I have this in my side nav menu and on my home page under my “featured” graphics. Easy to set up, and integrate with WordPress & Squarespace. Can’t recommend it enough!


This is literally the same thing as leadboxes! I have this at the bottom of 99% of my blog posts but here are two examples just to show you how they’ve advance (the first is from a year ago before they did this snazy update to the second one (and I just haven’t updated mine yet):

As you can see, you can change the text, width, colors, gradient, etc.

Easy Automation:

You can set up a single welcome e-mail for new subscribers (which I highly recommend, so they don’t forget they signed up for your newsletter then mark you as spam if you don’t mail out for weeks!) — or you can set up a series of emails (sales funnels, newsletter course, etc.).

You can also put different subscribers into different “groups” based on what they opted in under, which allows you to send a custom automation based on that “list”.


Okay,  I know this all looks good and sounds easyyyy… but what’s it going to cost you?


For 1,000 subscribers and below, you get 100% access to everything FOR FREE!!

Mailchimp only grants you access to some of it’s functionality for your first 1,000!

When you need to upgrade, it’s also significantly cheaper!

mailerlite is better than mailchimp's pricing


Other fun things about mailerlite: The free plan also has access to chat & email support if you get stuck or have any issues, you can do A/B testing, tracking, create an “unsubscribe” page & set up auto-resending for non-openers (very helpful when doing a sales funnel!)

Seriously, I don’t get why anyone would use a different mailing provider. They are continuing to grow it, add features, and make improvements.

You can sign up for mailerlite today for free by clicking here.

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  • Linda Luke
    March 13, 2017 at 11:28 am

    I started with Constant Contact and then moved to MailChimp because it was simple and free. This one looks simple as well and I may check it out for some of my clients.

    • Rachel Ritlop
      April 5, 2017 at 12:44 pm

      Hope they like it as much as I do!

  • Sarah Jean
    March 13, 2017 at 12:10 pm

    Wow you have convinced me to make the switch! I currently use Mailchimp and while I think it’s relatively easy to set up, feel like the process could be even simpler, like you suggest Maillite is. I also like that it’s cheaper than mailchimp anyway!

    • Kristin C
      March 13, 2017 at 1:51 pm

      Mailerlite is seriously amazing and switching over was pretty simple!

  • Kristin C
    March 13, 2017 at 1:51 pm

    I love Mailerlite so much! I switch a little before Christmas and I am very happy with it!

    • Rachel Ritlop
      April 5, 2017 at 12:44 pm

      Yay! happy that other people love it as much as i do!

  • Candy Kage
    March 13, 2017 at 5:41 pm

    Always nice when someone else does all the work for you and helps you decide which is the best way to go.

    • Rachel Ritlop
      April 5, 2017 at 12:44 pm

      haha that’s my motto! happy to do it!

  • Bria | Tendril Wild Blog
    March 13, 2017 at 6:52 pm

    I first heard about Mailerlite from TCM in one of your previous posts, Rachel, and I almost immediately signed up after browsing their site. I had been using MailChimp and found it to be really…frustrating. Especially when it came to trying to deliver content upgrades – what a pain in the booty! :/

    I’m now IN LOVE with Mailerlite and think it’s the best option for bloggers who aren’t yet ready to splurge on something as expensive as ConvertKit or just for the long run, I think it’s the best way to go. I switched over from MailChimp during the Christmas holidays and haven’t looked back. My email marketing has never been easier…seriously. I may never use another ESP! So glad you’re sharing the tools you use! 🙂

    • Rachel Ritlop
      April 5, 2017 at 12:43 pm

      YAY!!! Happy you love it!

  • Sharon Wu
    March 13, 2017 at 7:37 pm

    Oooohhh! This sounds really interesting! I am actually in the process of making a newsletter for my blog so this couldn’t have come at a better time. Thanks for sharing! xo, sharon

  • Jenny
    March 13, 2017 at 8:39 pm

    I’m on ConvertKit right now but I’ve been hearing good things about MailerLite. I totally need to check it out and compare the two because I’m all about saving a little money where I can.

    • Rachel Ritlop
      April 5, 2017 at 12:43 pm

      I thought you wrote about mailerlite once?

  • Teresa Laura | MCBL
    March 13, 2017 at 9:13 pm

    I’ve never heard of Mailerlite, but I think you’ve convinced me to make the switch. I feel like I’ve used Mailchimp to it’s full extent and I need more options!

    • Rachel Ritlop
      April 5, 2017 at 12:42 pm

      YAY! Let me know how you like it!

  • Alexandra Hollander
    March 13, 2017 at 11:46 pm

    This is great! I was using mailchimp, I’m going to look into switching!

  • Allison Boyer
    March 14, 2017 at 12:48 am

    I’m going to have to give Milerlite a try. I was with Aweber, but have a bunch of weird functionality problems with my account, and customer service basically said, “yeeeeah it’s screwed up, sorry!” So I switched to ConvertKit, and while I do love the functionality, it seems too expensive for what it is. It definitely isn’t as intutive as Aweber (though it is MUCH better than Mailchimp). I hate having to move all my lists AGAIN… but it seems like it might be worth it!

    • Rachel Ritlop
      April 5, 2017 at 12:42 pm

      Oh heck no! that’s so messed up! Moving your lists with them is super easy too!

  • Alicia Romelia
    March 14, 2017 at 2:40 am

    I have free mail chimp lol but i haven’t gotten anywhere with it. I need to work on an email thing. lol I will be checking this out!

    • Rachel Ritlop
      April 5, 2017 at 12:41 pm

      Definitely make the switch if you haven’t been using it! You get so much more for free on this one!

  • Krysta Lynn
    March 14, 2017 at 8:52 am

    Mailerlite is awesome! I’m so glad I stumbled across it. The automation is what made it a no-brainer for me.

    • Rachel Ritlop
      April 5, 2017 at 12:41 pm

      Yay! happy it was helpful!

  • Sherry Keezer
    March 14, 2017 at 9:28 am

    Oh wow! I haven’t heard of them yet so thank you for this. I’m using MailChimp right now. Well, when I say “using” I mean I have an account. I REALLY need to work on my email game!

    • Rachel Ritlop
      April 5, 2017 at 12:40 pm

      Haha make the switch! It literally takes me 10 minutes to do my weekly newsletter, so easy!

  • Amy
    March 14, 2017 at 10:34 am

    I have yet to hear of this email service! May need to check it out!

    Amy | Pastel N Pink

    • Rachel Ritlop
      April 5, 2017 at 12:40 pm

      Hope you like them as much as I do!

  • Nicole Booz
    March 14, 2017 at 10:54 am

    I’m currently using Convertkit and I don’t mind it for functionality, but I think I like the pricing of MailerLite better.

  • Bella B @ xoxoBella
    March 14, 2017 at 11:27 am

    Girl your tips are unreal! thanks for sharing this! I may have to switch over.

    • Rachel Ritlop
      April 5, 2017 at 12:39 pm

      Highly recommend it! I didn’t even realize you had a newsletter!

  • Summer @ Coffee With Summer
    March 14, 2017 at 11:43 am

    I was just wondering about Mailerlite yesterday…and now I will be switching! It looks way more simple than Mailchip. Is it easy to move my subscribers over?

    • Rachel Ritlop
      April 5, 2017 at 12:39 pm

      Yay! It really is! You just DL and UL the CSV file! It only takes a few minutes

  • Erica
    March 14, 2017 at 11:49 am

    I switched to Mailerlite for my CURation list and I’m never going back! SO easy to use. Nothing but pleased thus far!

    Coming Up Roses

    • Rachel Ritlop
      April 5, 2017 at 12:39 pm

      Haha did you ever get that stuff sorted out? with your mom not getting your emails?

      • Erica
        April 5, 2017 at 12:47 pm

        Yup, so far you’re legit the only person I’ve heard from who still doesn’t get them. I HAVE NO IDEA. If you tell me again exactly what email(s) you want on it, I’ll talk to them specifically about you. Maybe it’s weirdly on your end for some reason????

        P.S. We skype so soon and I’m STOKED.

        • Rachel Ritlop
          April 5, 2017 at 1:19 pm

          haha yuppp!! AND I HAVE INTERNET! haha so we are good! I will try resubscribing again this week and if it still doesnt work ask them lol

  • Oksana |
    March 14, 2017 at 12:13 pm

    Love the drag and drop feature! I’ve been using Mailchimp and thankfully my web design background has come in handy; otherwise it’d be a nightmare trying to make it look just right.

    • Rachel Ritlop
      April 5, 2017 at 12:38 pm

      For sure! I really hated how long it took to set up and get everything just write on Mailchimp!

  • Go Live Explore
    March 14, 2017 at 12:50 pm

    This looks SO easy to use! I use Mailchimp but will definitely check this out, have never heard of it before!

    Alicia xx

  • Kristine Circenis
    March 14, 2017 at 12:56 pm

    Mailerlite seems so intuitive! When I finally sit down and work on my email list, I will definitely be using Mailerlite,

  • Courtney Drew
    March 14, 2017 at 1:03 pm

    Wow I use MailChimp and I didn’t even know about MailerLite. It seems like its even easier to use! I like MailChimp because it is easy to use but this seems even better!

    Courtney Drew

    • Rachel Ritlop
      April 5, 2017 at 12:38 pm

      A lot of people don’t know about it! It really is so much easier to use!

  • Elly Leavitt
    March 14, 2017 at 2:37 pm

    been meaning to get into an email newsletter (I know, I’m so crazy behind #badblogger) for ages now, and had never even heard of mailerlite, I had assumed mailchimp was the only way to go! definitely gonna go with them when I do get my act together to make a mailing list haha x

  • Brittany Daoud
    March 14, 2017 at 2:54 pm

    Thanks for sharing this, I’m always looking for better applications to use for the blog, and I’m definitely going to check this out! I’m using Mailchim currently 🙂

    • Rachel Ritlop
      April 5, 2017 at 12:37 pm

      Haha you are going to be really happy with how much easier this is to use!

  • Lindsey Ann
    March 14, 2017 at 2:57 pm

    Wow, I really need to make a switch… thank you so much!!!

  • fairyprincessjord
    March 14, 2017 at 3:14 pm

    I started an email list just over a year ago and only sent out one email…#bloggerfail. Maybe I should start fresh and switch service providers (:

    • Rachel Ritlop
      April 5, 2017 at 12:37 pm

      Haha I feel like that’s the blogger norm! haha

  • Marie Ernst
    March 14, 2017 at 3:29 pm

    So smart! You are getting me to consider to try this one for my blog!

    • Rachel Ritlop
      April 5, 2017 at 12:37 pm

      Do it! It’s really the best option out there IMO

  • Adriana
    March 14, 2017 at 3:38 pm

    I’ve heard awesome things about Mailerlite! I can’t wait to set it up!!

  • Anne Markey
    March 14, 2017 at 4:18 pm

    I love Mailerlite!! I have been using it for 3 months and I am so happy with it!

    • Rachel Ritlop
      April 5, 2017 at 12:36 pm

      I love how they keep improving too!

  • Cameron
    March 14, 2017 at 4:38 pm

    I definitely should look into switching! I’m with Mailchimp now, and they are annoying to deal with, especially if you don’t want to pay for things like automation!

    • Rachel Ritlop
      April 5, 2017 at 12:36 pm

      haha they are so annoying! definitely switch! You get automation for free with under 1k subscribers!

      • Cameron
        April 5, 2017 at 6:15 pm

        Actually switching over right now haha. MailChimp is being a total pain in the butt!

        • Rachel Ritlop
          April 6, 2017 at 9:00 am

          Let me know how you like it!!

  • sofieyah l
    March 14, 2017 at 4:41 pm

    Saving this when I get there!! 🙂

    • Rachel Ritlop
      April 5, 2017 at 12:35 pm

      Start building that list now!

  • Malissa @ QuotationRe:Marks
    March 14, 2017 at 7:28 pm

    I am actually thinking about starting an email list (because duh, every says you should) and I was considering mailchimp! So this is very useful. Thank you for sharing.

    • Rachel Ritlop
      April 5, 2017 at 12:35 pm

      haha! You’re welcome!

  • Courtney Connolly
    March 14, 2017 at 8:46 pm

    Oh wow okay this sounds awesome! You have me wanting to start an email list asap! Now I need to figure out where to start.

    La Belle Sirene

  • Greta Hollar
    March 14, 2017 at 9:35 pm

    This post is SO HELPFUL! I am awful about a newsletter but have used mailchimp in the past. Thanks for this!

    Greta |

    • Rachel Ritlop
      April 5, 2017 at 12:35 pm

      You’re welcome Greta!

  • PrimeBeauty
    March 14, 2017 at 10:56 pm

    Great info, thanks!

  • Alex
    March 15, 2017 at 9:52 am

    This is amazing and seems SO easy to use!!! I am definitely going to check it out!

    • Rachel Ritlop
      April 5, 2017 at 12:35 pm

      It really is super easy

  • Erin of Very Erin
    March 15, 2017 at 11:40 am

    I’ve heard a lot about MailerLite recently! I use ConvertKit, which I really love. It is a bit on the expensive side, but the tools is has were SO nice to have when I was launching my eBook!

    • Rachel Ritlop
      April 5, 2017 at 12:34 pm

      What tools specifically? I always hear people rave about it, but I don’t really get what the different features are

      • Erin of Very Erin
        April 7, 2017 at 10:46 am

        The amount of automation is just far more than what I’ve been able to find in some of the lower priced options. It was really a godsend when I was going through my eBook launch specially!

  • Taylor Smith
    March 15, 2017 at 11:46 am

    I love mailer lite WAY more than I liked mail chimp . Thanks for suggesting it!

  • Bea Alvarado
    March 15, 2017 at 12:59 pm

    Wow! This is amazing! Definitely making the switch!

  • Seersucker Sass
    March 15, 2017 at 3:02 pm

    You have convinced me to make the switch! I have heard really great things about the program from my friend Jenny of Confetti Social, but this comparison to Mailchimp (what I’m currently using), makes me realize that it’s time to make the switch!

    XO, SS || Seersucker Sass

    • Rachel Ritlop
      April 5, 2017 at 12:34 pm

      Yup! It really is so key to supporting growth and everything!

  • Macarena Ferreira
    March 15, 2017 at 3:37 pm

    This is amazing! I am definitely making the switch. I hate mailchimp!!

    xo //

    • Rachel Ritlop
      April 5, 2017 at 12:33 pm

      Lol You are so not alone!

  • Missy Burson
    March 15, 2017 at 9:31 pm

    I joined MailChimp and have yet to even create a newsletter because it seemed too complicated. Glad I’m not the only one- will def check out Mailerlite!

    • Rachel Ritlop
      April 5, 2017 at 12:33 pm

      Haha yeah you are definitely not the only one!

  • Hannah Palamara
    March 16, 2017 at 12:51 am

    I am so glad I read this article! I literally have never hear of them so I am so excited to check them out!

  • Hava of Onlygirl4boyz
    March 16, 2017 at 12:00 pm

    Really great information! I have to look into this!

  • Angela J. Ford
    March 19, 2017 at 5:17 pm

    Yay for MailerLite! I switched over 4 or 5 months ago and I was floored by how amazing they are! I actually switched from ConvertKit, haha. And I’ve been trying to recruit everyone ever since. So glad you’re a fan too!

    • Rachel Ritlop
      April 5, 2017 at 12:33 pm

      Haha no way! So how does it actually compare to ConvertKit? I still see a lot of people saying that when they grow and need more control they are going to ConvertKit but don’t get why

      • Angela J. Ford
        April 5, 2017 at 12:47 pm

        Nope it’s quite different. ConvertKit has advanced automations and more integrations. But it only allows plain emails otherwise you need to learn how to do HTML formatting. Yikes!

        • Rachel Ritlop
          April 5, 2017 at 1:19 pm

          ohhhh man! yeah integration is the only thing that bothers me about mailerlite

  • Ashley Mason
    March 22, 2017 at 6:28 am

    YES to this Rach! I chose Mailerlite after working with you 😉 It’s super easy to use and I rave about it to everyone I know. It’s the best!!

    • Rachel Ritlop
      April 5, 2017 at 12:32 pm

      haha yay! it’s just such a joy! haha

  • Katie
    March 29, 2017 at 9:35 am

    YAAASSSS! I use Mailerlite and I love it! The interface is so easy to use and I love how I can customize things. I tried MailChimp for like a day and ended up not liking it, so I quickly made the switch!

    • Rachel Ritlop
      April 5, 2017 at 12:32 pm

      Haha that’s my experience with mailchimp basically too!

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