11 Best Skincare Products During Pregnancy: My ACTUAL Natural Skin Care Routine

pregnancy skincare routine

Looking for the best skincare products during pregnancy can feel totally overwhelming. What's safe? What skincare products to avoid when pregnant? Add in wanting organic or natural skin care beauty products for pregnancy, and it can feel nerve wracking spending a premium when you don't know what will work for you.

I get it; I was there! I spent about 3 years perfecting my natural skin care routine during two pregnancies! While I've tried a lot of duds, I'm happy to report I've found some winners that have helps with pregnancy acne, dry itchy skin, and more.

Video: My EXACT Natural Pregnancy Skincare Routine

Best Natural Face Cream: iYURA Kesaradi Facial Oil

This is the BEST KEPT SECRET in skin care IMO!

iYURA makes 100% natural Ayurvedic beauty and skincare products that I'm obsessed with! I first started using this facial oil postpartum with my first after experiencing dryer skin and some mild acne. My postpartum skincare routine was essentially wake up, rub an ice cube on my face (to get rid of the acne), then use this facial oil.

Generally I do 4 drops in the morning and evening. But during this second pregnancy my skin has been dryer so I've used 6 drops in the morning and 6 drops before bed.

It has turmeric and saffron which give you that pregnancy glow you've probably been craving! One jar lasts me about 9 months. Because it gives you a dewy glow, you can even skip the highlighter in your makeup routine IMO!

There are no mineral oils, parabens, or chemicals. They offer a 100% satisfaction 30-day money back guarantee too!

Best Pregnancy Safe Moisturizer With SPF: Countersun Daily Sheer Defense For Face – SPF 25

EWG Verified and Cruelty free, Beautycounter's Countersun is a GO TO daily moisturizer with SPF for a reason!

It's really lightweight and non-greasy. It doesn't leave behind any white streaks that typically come to mind when you think zinc oxide either, but you get all the benefits of UVA, UVB, and HEV (blue light!) protection.

Chicory root extract locks in moisture and vitamin E antioxidants protect the skin from pollution.

Best Facial Cleanser: Aleavia Purifying

Aleavia is a leading organic skin care brand free of artificial fragrances, dyes, GMOs, toxins, chemicals, and parabens.

I love it for removing makeup, or just cleaning throughout the day if I feel my pores are blocked. It's unique in that it helps stabilize the pH of the skin with aloe vera and reduces rosacea. Plus it has ingredients that help with anti-aging, acne, and scaring.

It works amazing during pregnancy, and even helps to tone the skin. You only need a little bit to go a long way!

Best Skin Cream For Itchy Pregnancy Skin: Tubby Todd All Over Ointment

I first discovered Tubby Todd's All Over Ointment when searching for natural eczema products for my daughter; and it's been one of the biggest helps for that! Seriously, pregnancy skin aside, this is just a must have in the house once baby comes! It rose in popularity because of how quickly it's work for so many moms on their baby's rashes.

The All Over Ointment is:
  • Fragrance free
  • Safe for sensitive skin
  • Made with natural + organic (some) ingredients
  • BPA Free Jar
  • Made in the USA
  • Soy, Dairy, + Gluten Free
  • Certified Animal-Cruelty Free

I love the thick texture that feels smooth; not greasy. They use a natural alternative to silicone that softens and smoothes the skin. They break down what all the ingredients mean/do on this page, just CTRL+F for “all over ointment” to jump down to the ingredients in there.

This was literally the ONLY cream that helped with my itching during pregnancy.

They also offer a 100% satisfaction guarantee, so if you don't love it, they'll make it right! You can get the bestseller bundle, which includes the all over ointment, body wash (which is what I use year round), and a safe body lotion during pregnancy here too!

Best Body Wash During Pregnancy: Tubby Todd Body Wash

Tubby Todd's Lavender + Rosemary body wash smells AMAZING; but if you prefer they have a fragrance free option too!

You get the same natural + non-toxic benefits talked about in the All Over Ointment section, but now as a body wash.

TIP: the old version of Tubby Todd had a snap cap, they recently switch to the pump. Personally, I think the tiniest amount of this goes A LONG way and that the pump gives you more than you need. To make it last longer, I'd suggest saving a snap cap from another product in your house and swapping it out so you can control the desired amount a bit easier.

They also offer a 100% satisfaction guarantee, so if you don't love it, they'll make it right! You can get the bestseller bundle, which includes the all over ointment, body wash (which is what I use year round), and a safe body lotion during pregnancy here too!

Best Beauty Product To Add To Your Natural Skin Care Routine To Prevent Stretch Marks: Dry Brush

Dry brushing is fantastic for your health and to do year round, pregnant or not! Many women report that dry brushing helps them prevent stretch marks, though the research on that is inconclusive.


Most recommend doing it in the morning to wake up your lymphatic system, but I do it at night.

On dry skin, rub in circular motions. There are loads of charts, but the general idea is around your belly down towards your hips, and then at the ends of your limbs towards your heart for the upper body, and towards your hips/butt for your lower body.

I like to do it before a shower, then do my normal pregnancy skin care routine post shower. It's said to promote detoxification, exfoliate dead skin calls, make skin softer, and redistribut fat to reduce the appearance of cellulite.

Either way, it's worth adding to your pregnancy skin care routine!

Best Products For Pregnancy Stretch Marks: Earth Mama

Earth Mama is one of the best skincare brands for pregnancy. Their products are natural (no petroleum, mineral oil, parabens, artificial fragrances, mostly organic), and cruelty free.

Earth Mama's belly oil and belly butter have been my go-to's for 2 pregnancies now! I use the belly oil immediately after dry brushing or a shower, then top with the belly butter.

The belly oil features an organic calendula, organic jojoba oil, organic borage oil and orange blossom pure essential oil for a light and nourishing finishing. The smell is very subtle which is really nice.

Their belly butter is so rich and creamy. It's packed with organic herbs and oils that smell amazing too.

It's also been dermatologist + clinically tested for irritation and is certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients.

Best Body Oil For Glowing Pregnancy Skin: Ann Marie Herb Infused Coconut Oil

Ann Marie's beauty products are some of the best, safe, natural, and chemical free. They are definitely on my list of must have pregnancy items! It's hard to choose what my favorite is, the palo santo body butter, their facial cleanser, neroli toning mist, ugh the list goes on! You really can't go wrong with ANYTHING from them.

Their herb infused coconut oil has been one of my go-to's this pregnancy. It leaves your skin glowing, moisturized, and smelling like you just left the spa.

I will say, the pump that came with my body oil was broken though, and I noticed someone else had the same experience. I didn't feel like reaching out to them because I wanted to use it ASAP so I just used a different pump I had from another product in my beauty cabinet

Best Natural Product To Prevent Dry/Chapped Lips: Weleda Lip Butter

Weleda is a beloved brand by many new moms who wish they'd discovered it while pregnant! Seriously, next to Tubby Todd's All Over Ointment, Weleda's Baby Cream is another staple for natural mom's dealing with their baby's sensitive skin.

I've been using Weleda Lip Butter for around 3 years now and it's been THE ONLY product that has helped with my chronic dry/chapped lips I've struggled with my entire life. I put a coat on before bed every night.

Best Pregnancy Toothpaste: Boka Toothpaste

Speaking of your mouth, let's take a break from skincare to talk about one of my #1 must have pregnancy products you probably hadn't thought about: toothpaste. Did you know fluoride is a potential neurotoxin that has been heavily debated?

More and more studies are coming out about possible adverse effects of fluoride in pregnancy on the child's development. My dentist does not recommend it in pregnancy. Pediatric dentists tend to be split on flouride in kids. Personally, I don't think it's worth the risk when nano-hydroxyapatite (n-Ha) exists!

We made the switch to this toothpaste when my daughter started brushing her teeth a year ago and have never gone back! I have very sensitive teeth and was nervous to switch off Sensodyne, but have had ZERO sensitivity issues since switching! It's 100% nontoxic and tastes GREAT.

N-Ha was actually created by NASA to help astronauts in space to remineralize their teeth. It works best when it sits on the tooth, so some dentists don't even recommend swishing with water after.

Best Pregnancy Safe Hair Products: Puracy

Puracy is a great skincare brand for pregnancy, postpartum, and your babies! Their shampoo is paraben,

Free of:
  • Harsh chemicals including: dimethicone, triclosan, sulfates, quats, formaldehyde, salicylates, parabens, phosphates, phthalates, SLS, SLES, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, dyes and caustics
  • Synthetic fragrances
  • Silicone
  • Gluten

The smell is AMAZING! It's been one of the few super clean shampoos that doesn't totally dry out my scalp, but every scalp is different. I love that you can order a refill pack too if it does work for you; which is good for the environment and saves a little money!

How To Choose Pregnancy Safe Skin Care Products:

The easiest suggestion/starting point I can give you when choosing pregnancy safe skin care products is to download the EWG or Think Dirty apps on your phone which allow your to scan or search a variety of products. These will become your best friend anyway most likely once baby arrives and you begin evaluating your cleaners, foods, etc.

From there, I personally started to google each ingredient I didn't know. EWG offers an explanation of some of the ingredients on their website which is helpful.

I essentially came up with a list of “absolute no's” that as soon as I see these on a label, I avoid them.

And then I created a list of ingredients that I personally don't love, but will use the product if it works. For instance, a lot of natural skin care products rely on various seed oils that are polyunsaturated fats (PUFAs) which has a lot of contradicting information surrounding them (this article explains it pretty well). For those products, I personally just opt for high quality ones and put them on at night before bed when I know I won't be in the sun or heating up.

Beauty Products To Avoid During Pregnancy

When you’re after a healthy pregnancy, some of the most common beauty and skin care ingredients you should avoid are:

  • Retinoids/retinol: Linked up to 60 percent of children exposed in utero showing neurocognitive problems and a 20 to 35 percent increased risk of severe congenital defects (source).
  • Salicylic acid: Technically the American College of Obstetricians and Gynecologists (ACOG) says low doses of over the counter topical products are safe, but I'd personally steer clear. High doses, especially internal use, have some risks (source).
  • Phthalates: Are an endocrine disrupting chemical that are only recently being studied more by the FDA in humans, but animal studies have shown reproductive and hormone dysfunction linked to phthalate exposure. It's been said to possibly increase the risk of pregnancy loss and gestational diabetes as well (source). It's typically hidden on beauty labels under “DEP”.
  • Formaldehyde: Formaldehyde is a known carcinogen that the CDC says can increase the risk of miscarriage or infertility issues. Some chemicals in beauty products can release formaldehyde, which is why I said it's important to search any ingredient you don't know and always talk to your health care provider.
  • Soy: The research on soy is a bit all over the place, and every body will respond different, but it can mimic estrogen in the body and cause issues for some, learn more about it here. Soy based products can make melasma or dark skin patches (source).
  • Parabens: Parabens are used as a preservative in beauty products. They can mimic estrogen in the body and have been linked to endocrine disruption, reproductive harm, cancer, skin irritation and more (source). It's best to avoid them pregnant or not, especially in your baby!
  • Chemical sunscreens with oxybenzone, octocrylene, octisalate, homosalate, and avobenzone: Oxybenzone is a known endocrine disruptor and according to a 2018 animal study, it caused permanent changes to the mammary glands and lactation. More than that though, it should be avoided in general, especially on children, as it's been linked to fetal damage and possible neurological conditions (source). The others are no longer recommended by the FDA as safe (full list here). Instead opt for a mineral sunscreen that sits on top of your skin, and isn't absorbed into the bloodstream like this one.
Final Thoughts:

Everyone's skin is different and you should always spot test a new beauty product while pregnant or not to make sure you don't have a reaction. During pregnancy, it's also wise to consult with your care provider.

These are the natural skin care products I've personally tested and used through pregnancy and have seen significant improvements with! My absolute favorite pregnancy beauty products are iYURA Kesaradi Facial Oil, Tubby Todd All Over Ointment for itchy skin or in lieu of a belly butter, and of course, Earth Mama's belly oil!

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