Writing content your audience will love can feel totally overwhelming. Recently on Instagram, somebody asked me this:
“How do you guys sit down and write?? I know that sounds silly, but I’ve wanted to start a blog for a while… I’ll come up with ideas and have a whole outline, then nothing….”
I think this is an issue that we all struggle with as bloggers or writers. For me, what has personally worked is finding things that I am currently going through. This allows me to feel more passionate about the topic as I write. It makes it a whole heck of a lot easier to infuse my personality when I am excited about something.
When I started blogging again about a year ago after a few year hiatus, I really struggled with finding my voice. I wrote everything very stiff and text book-y because that’s what I was taught to do in school. I worried about curse words or jokes people wouldn’t get. Ultimately I hated what I was producing and so did others. the page views and shares were low, and nobody was interested because I wasn’t saying anything interesting.
Now I am definitely not a fantastic writer. I can’t even tell you the last english class I took. I have plenty of disclaimers throughout my site about typos and grammar, but one thing people always tell me is they can hear me when I am writing. They feel like they are having a conversation with me or hanging out with me. It’s engaging. *seriously my heart is melting even writing this, thanks for the feedback guys*
I am not telling you this to toot my own horn, I am telling you this because I feel like it was the key that nobody told me when I first launched my business on-line. The internet is full of content, very useful and relevant content, but if I am zoning out after the first paragraph, does it really matter how valuable or useful the content really is?
No. because nobody will remember it.
So how can you be engaging on-line? I want to give you a few ideas for creating content that have worked well with me:
1. Talk about real issues or questions that you are experiencing n your life. Are you teaching yourself a new skill? Are you struggling to tackle a topic or experience in your life? Write about it! Chances are if you are feeling puzzled by it others are too!
2. Check out the demographics section in your google analytics. It actually will tell you what your audience is interested in! people that read my blog are typically interested in career/business advice, travel tips, and entertainment (Tv/movies), and relationships. Which makes sense since that’s what I primarily relate about. Since I have a lifestyle blog, it’s especially important to understand what my audience is interested in because there are so many possibilities of what I can write about!
3. Write about questions your audience frequently asks you about! If people are asking you questions, chances are they see you as an expert in that space or like what you have to say, so use this opportunity to reach a larger audience with your expertise or voice! *Don’t forget to drop me an e-mail or comment and ask me a question!*
4. Get clear on your blog’s mission statement. The theme of my blog is providing valuable advice based off my real life experience or research. I want to help other confused millennials navigate this whole “adult” thing. Each of my posts go through a similar formula, where I talk about either a question or topic, my experience/struggle with it, and close with a valuable solution or life lesson. This makes it a lot easier for filter information or ideas into “useful or not useful”. *Check out this post on writing a life’s mission statement, it’ll help your write your blog mission statement!*
If you are still feeling stuck, grab this list of content creation ideas I put together. You can use these for social media or blog posts!